108 Matcha Saro, founded in Asahikawa, Hokkaido, in 2013, began as a passion project among friends. In 2014, Yamamoto-san, a former matcha dessert expert, introduced the brand to Taiwan, where it gained immense popularity.

Known for using premium ingredients, 108 Matcha Saro offers vegetarian-friendly desserts free from pork, lard, and alcohol, catering to diverse dietary preferences.